Making use of Reviews in Marketing Campaigns
Ratings and reviews are increasingly becoming an important aspect of digital marketing.Today, people have a tendency to cross check products and services before consumption. This they do by viewing product reviews. Most people are familiar with Google reviews, though there are several other reviews. Clients regard highly the opinions of other clients concerning a business. For potential customers, testimonials from fellow clients is what confirms or denies the image potrayed in a company’s branding. Ratings and reviews, therefore, have a great influence on consumer’s decision making. Making good use of reviews on a company’s website is, therefore, essential. Reviews that portray the business as reliable and experts in their field are likely to win the business more buyers.
One can prevent bad reviews from getting to their website by using the control tools in the plug-ins. This is however, not possible when using reviews from Google and Yelp but Google reviews can be displayed through other means other than websites such as yelp and Amazon. Bad reviews are not always harmful,when addressed appropriately they can actually be used to improve the business. A strategic response to a negative review on a business’s website can also help balance out the impact. It is good business practice to commend clients that give you good reviews.
Today, so many things are crying out for people’s attention that only what is considered most relevant is apportioned adequate time. A good review can be eye catching to a reader on your website and will probably win them over as they indulge in knowing more. Positive reviews from established and renowned companies improve a company’s image. Some small enterprises like Go-Forth Pest Control in Wilmington,NCare already making sales with this trick.
Using Google reviews is cheap because it can be used without purchase of plug-ins, unless one wishes so. Most applications have built in options that don’t require one to buy plug-ins. Google places reviews is a plug in that can be used with WordPress. It can feature up to three reviews at one time. The configuration options allows for redesigning of the review panel.
Another common site for reviews is Yelp.Reviews from Yelp are credible since it has a filter that only allows reviews from customers. When using Websites developed by wordpress then one need not buy an additional plug-in feature for Yelp. Facebook reviews can also be used in a website.
Though this article covers the three common types of reviews; Google, Yelp, and Facebook reviews, there are many other types of review. Reviews from the aforementioned sites are transferred to the company’s website by use of plug-ins and their review panels can be modified from the websites settings.
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